Kronaby

Kronaby prioritizes "humanization of technology" and offers a traditional, durable smart timepiece as a result.

At Kronaby, they believe that technology should adapt to our lives, not the other way around. This philosophy is at the core of their work, from concept and design, to development and user experience. They call this “technology made human”. Kronaby timepiece honors their love for classic watches, made of materials that will stand the test of time. Its magic lies on the inside, with a movement that can do more than keeping time. The watch is built around the human of today - every individual can choose what functions they want their watch to have, in order to help them focus on what is most important in life.

Kronaby is a part of Anima, a company that was founded in 2016 and specializes in purposefully designed smart, connected products. Anima employs a team of 70 and is located in Malmö, Sweden.

The last investment in Kronaby was a €1.00M Seed Round investment at 24 August 2017, led by GoerTek Inc.. As a part of the Consumer Goods industry, Kronaby continues to combine classic watch design with innovative technology, offering a unique product in the smart wearable market.