Krass & Co.

Krass & Co. is a U.S.-based startup founded in 2010 that combines premium performance materials with colorful prints to create clothing that is fun, classy, and comfortable. Their inspiration stems from classic New England prep style, with a focus on timeless tradition and heritage. The company's mission is to produce clothing that provides both style and comfort, suitable for various activities such as going to class, lounging on the beach, or running a marathon. Their aim is to offer clothes that individuals can "live in." The startup operates in the E-Commerce, Fashion, Retail, Sports, and Apparel industries, showcasing a diverse market presence. Although information about the last investment and the investors is not available, Krass & Co. presents an interesting investment opportunity for venture capital firms seeking startups in the fashion and retail sectors. With a focus on combining performance materials with bold prints and a commitment to comfort, the company has the potential to resonate with consumers in various demographics. The emphasis on New England prep style provides a unique selling point, appealing to individuals seeking a blend of tradition and modernity in their fashion choices. The startup's incorporation of performance materials also aligns with the growing trend of athleisure, offering versatility for various activities. Given the brand's positioning and industry presence, it presents an attractive investment prospect for venture capitalists with an interest in the evolving apparel market.