Koshelek, a Russian IT company founded in 2012, offers the Koshelek App to digitize and store plastic cards for a more convenient and efficient shopping experience. The app boasts over 15 million users and is rapidly expanding its user base. With a team of over 230 individuals, half of whom are members of the technical team, Koshelek is on a growth trajectory. The company has formed partnerships with retail chains, banks, and payment systems, evident in the "Catalogue" section of the app, where users can access offers from various partners. Users can also issue loyalty cards from a range of retailers and make payments through Koshelek Pay, available for NFC-capable Android smartphones. The app is in collaboration with major players in the financial industry, including Mastercard and Visa payment systems, Huawei, and Belarusian banks. Koshelek's mission to rid the world of plastic cards aligns with environmental and technological trends, positioning it as an attractive proposition for potential investors. As the app expands to more countries, the company's growth potential becomes even more promising.
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