Kitchenful is an all-in-one meal planning and grocery shopping startup based in Germany, founded in 2019. The company aims to increase employee happiness with their grocery shopping service. Their slogan, "All-in-one meal planning and grocery shopping," encapsulates their value proposition. Kitchenful enables users to do their entire weekly shopping with just one click. Their algorithm suggests popular, healthy, and balanced recipes personalized to individual preferences, which are then ordered and delivered at supermarket prices. This approach makes them 40% cheaper than meal kit providers. In their latest funding round on 21 October 2021, Kitchenful secured $1.90M in a Seed Round investment from Goodwater Capital, VentureFriends, Y Combinator, Jabbar Internet Group, David Fischer, Valentin Stalf, Victor Henning, Maik Ludewig, and Samih Toukan.
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