Smash!

Shaping a healthier future, the first on-demand health and wellness marketplace in the MENA region.

General Information
Company Name
Smash!
Founded Year
2021
Location (Offices)
Saudi Arabia +1
Founders / Decision Makers
Ibrahim Alhrout - Accounting Officer Mishael Barghothi - Head of Culinary Marwan Abu Sakha - CEO and Co-Founder Abdelhadi Shehadeh - Information Technology Officer Farah Deeb - Marketing & Accounts Officer Abdullah Absi - Co-Founder / CFO Ahmad Abulfeilat - COO
Number of Employees
4
Industries
Food and Beverage
Funding Stage
Pre Seed
Social Media

Smash! - Company Profile

Kitchefy is a startup based in Saudi Arabia aiming to revolutionize the F&B industry by constructing the largest nano fulfillment network in the MENA region. Founded in 2021, Kitchefy is dedicated to empowering high-demand food brands to expand their reach into new areas and locations. The company achieves this by leveraging a network of thousands of underutilized restaurants within the community, ultimately making the F&B industry more sustainable for food operators and expansion more feasible for brand owners. Kitchefy recently secured a significant $450.00K Pre Seed Round investment on 19 May 2022. The investment was led by Beyond Capital, ISSFJO - Innovative Startups and SMEs Fund, Oasis500, Mufleh Akel, Mary Nazzal-Batayneh, and Zuhair Shammout. With its innovative approach and strong investor backing, Kitchefy is poised to make a substantial impact in the Food and Beverage industry.

Taxonomy: F&B industry, nano fulfillment network, MENA region, food brands, scaling, expansion, restaurant network, community empowerment

Funding Rounds & Investors of Smash! (1)

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Funding Stage Amount No. Investors Investors Date
Pre Seed Round $450.00K 6
ISSFJO - Innovative Startups and SMEs Fund, investor in Smash!'s Pre Seed Round round Beyond Capital, investor in Smash!'s Pre Seed Round round Oasis500, investor in Smash!'s Pre Seed Round round
Mufleh Akel, Mary Nazzal-Batayneh +1 		19 May 2022

Latest News of Smash!

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