KidRated

KidRated is a London-based startup offering an innovative platform for families to discover the best days out, rated by kids and teens. Founded in 2013 by Simon London, a former journalist and TV executive, KidRated has experienced steady growth since its launch in June 2014. The company allows venues and attractions in London and the UK to pay a subscription fee to be featured on their site, providing them with enhanced visibility through rich media and promotion via social streams and outreach content. KidRated differentiates itself with a 7% CTR, which is significantly higher than the industry average, demonstrating their ability to effectively drive quality traffic to partner businesses. In addition to its website, KidRated boasts a YouTube channel with over 250 videos and additional content in the form of blogs, news feeds, and Mum Reports. With a strong online presence, the company has achieved top rankings on Google for family activities in London. The startup's focus on understanding the needs of families has led to the development of bespoke itineraries that are popular among both domestic and international tourists. Moreover, its analytics demonstrate the ability to drive high-value traffic to other businesses, positively impacting their sales and revenue. The company has also shown resilience by offering support to businesses impacted by the lockdown, positioning itself as a valuable partner in the post-pandemic reopening phase. KidRated received its last investment in a Seed Round from Wayra UK on 26th November 2015. The business operates in the Sports industry and is headquartered in the United Kingdom. Overall, KidRated's unique approach and success in driving quality traffic and engagement make it a promising venture for potential investors.