Keep IT Cool | Earthshot Prize Winner 24

Keep IT Cool | Deliver while still fresh

Keep IT Cool, a Google-backed startup in Nairobi, has developed a cold chain-powered smart distribution platform. Supported by Google, the company introduces a cutting-edge cold chain-powered smart distribution platform that provides proximity-based cold chain services to underserved fisherfolk and traders in East Africa. The platform incorporates innovative business models and off-grid and on-grid cold chain solutions, aiming to minimize post-harvest losses and enhance market access. Through its platform Markiti, small-scale farmers can directly sell to consumers, thereby improving the supply chain by an impressive 98%. Additionally, the company's initiatives in environmental sustainability have led to a 51% reduction in carbon emissions (69 tCO2e) through strategies such as reducing food waste, deploying solar-powered coolers, and using hybrid trucks to enhance logistics in the fishery value chain.

Founded in 2019, Keep IT Cool has leveraged its partnership with Google and its technology-driven approach to revolutionize the distribution and supply chain dynamics in East Africa. The company's focus on leveraging technology for social and environmental impact positions it as a promising player in the sustainable distribution and logistics sector. With its innovative solutions and strategic partnerships, Keep IT Cool is poised to create lasting value for its stakeholders while contributing to sustainable development in the region.