Kayzen is a mobile demand-side platform (DSP) that aims to democratize programmatic advertising. The company's slogan, "A mobile-first DSP built to democratize programmatic advertising," encapsulates its mission. Kayzen enables leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through self-serve and managed service options. The platform is built on the core pillars of performance, transparency, and control, providing bespoke solutions to drive business growth and maintain a competitive advantage. With an impressive scale of 160B+ daily ad requests from 1.6B+ unique users worldwide, Kayzen serves up to 1B+ ads per day across 180 countries. The company was founded in 2019 and is headquartered in Germany. Kayzen's last investment was a $4.00M Seed Round secured on 20 January 2020, with participation from InReach Ventures and Lifeline Ventures. The platform can be accessed through APIs and a user interface, positioning itself as a significant player in the Advertising and SaaS industries.
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