Juul Labs

Juul Labs is a startup dedicated to providing adult smokers with alternatives to traditional cigarettes while actively discouraging underage use. The company's JUUL products are designed to offer the same nicotine experience as combustible cigarettes, with a focus on transitioning adult smokers. This is made possible through the innovative JUUL e-liquid and JUUL device, which aim to mimic the experience of smoking while minimizing combustion. Co-founders Adam Bowen and James Monsees applied their expertise in product design to revolutionize the tobacco industry, creating a unique and impactful solution. Addressing eroding trust in the industry, Juul Labs emphasizes the importance of earning back stakeholder trust and following regulatory guidelines. The company sees its customer base as the world's one billion adult smokers and is dedicated to ensuring that non-nicotine users, particularly minors, do not use their products. While advocating for smoking cessation, Juul Labs understands the significance of providing alternatives and accurate information for those who cannot or will not quit. With its headquarters in the United States, Juul Labs is committed to reshaping smoking habits and promoting better alternatives for adult smokers.