Just Vertical

Just Vertical, a Canadian startup founded in 2017, is on a mission to revolutionize urban agriculture and sustainability. The company's slogan, "Building furniture that feeds you," encapsulates its commitment to environmental responsibility and community resilience. Their recent achievement is securing a $2.00M Seed Round investment on October 1, 2021, from prominent investors including Goodwater Capital, Decent Capital, Esas Private Equity, and District Ventures Capital.

Just Vertical's ambitious goals include eliminating 8 billion food miles, saving 8 million liters of water, and growing 800,000 lbs of local, sustainable food before the 8 billionth person is born. Their innovative approach not only addresses environmental issues such as fertilizer run-off and water usage but also empowers individuals to be part of the solution. The startup's team, led by Conner Tidd and Kevin Jakiela, brings a wealth of experience in sustainability, innovation, and plant science to drive the company's vision forward.

Operating at the intersection of agriculture and hardware industries, Just Vertical aims to elevate living spaces, impress guests, and contribute to a more sustainable environment while helping users save money. With a compelling mission and strong investor backing, Just Vertical is well-positioned to make a significant impact in the urban agricultural space and beyond.