JUST is an e-commerce startup based in France that aims to simplify and enhance the customer shopping experience. With their slogan "We make shopping simple, smart and social ✨", they offer a plug-and-play checkout experience that not only facilitates fast transactions but also incorporates marketing triggers to help merchants boost their revenues and margins by 10-15% on average. Since its establishment in 2021, JUST has gained traction with over 500 merchants onboarded in France and a user base exceeding 1 million. Their recent success was bolstered by a €8.00M Seed investment from the likes of BACKED, Daphni, FJ Labs, and Otium on 15 November 2024. This investment not only reflects confidence in JUST's potential but also signifies the growing interest in innovative e-commerce solutions that cater to the evolving needs of consumers. As JUST continues to establish itself as a pivotal player in the e-commerce and payments space, it invites stakeholders to join in shaping the future of simple, smart, and social shopping.