Jotujé Distribuidora is a consumer goods and e-commerce startup that began its journey in 1986 as the successor of the company JOSÉ DO EGITO E FILHOS LTDA, which had been active in the wholesale counter market for over 30 years. Dedicated to operating in the wholesale distributor market, Jotujé has structured itself to satisfactorily serve its large audience and consolidate its brand in the market. To achieve this, it has external sales teams, delivery vehicles, and a 10,000 m2 distribution center located on BR-116. Presently, Jotujé serves a significant portion of the retail market in the state of Ceará, offering products that cater to the main categories of small and medium-sized retailers. In 2009, Jotujé revamped its visual identity, introducing a brand that reflects the solidity and upward growth of the company. This marks the third time that Jotujé has made changes to its brand, aimed at strengthening its identity among customers and partners, as well as demonstrating its commitment to meeting their expectations.
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