Johnny Cupcakes

Johnny Cupcakes is an award-winning bakery-themed clothing brand offering custom merch, keynote talks, and brand activations. Founded in 2001, the company has garnered a loyal following with its unique approach to retail. While the flagship store on 332 Newbury Street in Boston does not sell actual cupcakes, it provides an immersive experience with a giant secret oven entrance and merchandise displayed in refrigerators. The brand's founder, Johnny Cupcakes, also serves as a keynote speaker, delivering talks on topics such as building brand hysteria and inspiring innovation. The company has collaborated with notable brands, including Marriott, Coachella, and VW, highlighting its versatility in creating custom collab T-shirts for corporate gifting and events. Additionally, Johnny Cupcakes offers creative offsite services for meetings and events, as well as brand activations to celebrate launches or anniversaries. Recognized as a top innovator in retail, the brand has been featured in prestigious publications such as FORBES, WIRED, and INC, solidifying its position as a unique player in the e-commerce and fashion industries.