Jo Loves

Jo Loves is an innovative scent, bath, body, and candle collection inspired by the memories in life that Jo Malone CBE loves. The company was founded in 2011 and is headquartered in the United Kingdom. Jo Malone, described as an "English Scent Maverick", gained global recognition with the launch of her eponymous brand, Jo Malone London, which she sold to Estée Lauder Companies in 1999. However, her passion for fragrance led her to establish Jo Loves in 2011, aiming to create beautiful and unexpected fragrances that capture moments and memories she loves. The brand is associated with consumer goods, e-commerce, and wellness beauty industries. Despite the absence of publicly available information about the company's recent investments and investors, Jo Loves has carved a niche for itself in the competitive and highly appealing fragrance market.