J. Goodin, Inc. was founded in 1985 as a jewelry-making business with a focus on filigree and polishing work in Downtown Los Angeles. The company's president and CEO, Laurance Cheng, brought his expertise from a long family tradition of fine jewelry craftsmanship in Taiwan, while his wife, Jenny, contributed her sales and business operations acumen. The business expanded into wholesale and distribution, shifting to include more affordable costume jewelry in 1990, aligning with the changing fashion jewelry landscape. As the industry moved production to China for cost-efficiency, J. Goodin, Inc. ventured to establish partnerships and invested in a factory in Dong Guan in 1996. By 2003, the company had established its own factory in China to focus on producing high-quality costume and sterling silver jewelry. Specializing in logistics, manufacturing, and accessories, J. Goodin, Inc. has become an industry leader in jewelry design and production. With a rich history and a commitment to quality, the company presents a compelling potential for investment in the fashion and jewelry sectors.
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