IYK*

**IYK* is a startup that aims to bridge the physical and digital worlds by utilizing NFC and blockchain technology. The company tokenizes physical items and real-life experiences, enabling brands, companies, and creators to provide innovative experiences to their fans. IYK's technology permits companies to validate and reward fandom across the entire customer and user engagement spectrum. For instance, users can receive concert tickets or NFTs from their favorite artist for owning previous tour merchandise, gain early access to exclusive product drops based on past purchasing history, or win a sneak peek at a luxury brand's upcoming collection by visiting their pop-up locations. These experiences and more are made possible with IYK. Founded in 2021 and headquartered in the **United States**, the startup secured a **$16.80M** Seed Round investment on **28 September 2023**. The investment came from a diverse group of investors including **Collab Currency, Palm Tree Crew, 1kx, a16z crypto, Lattice, G money, Synergis Capital, Erick Calderon, Coop Records**, and **Justin Aversano**. IYK operates in the **Blockchain, Fashion**, and **Web3** industries, aiming to unlock entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.