IRAM - Indian Radio Audience Measurement

IRAM - Indian Radio Audience Measurement

Slogan: Indian Radio Audience Measurement • Scientific • Independent • Fair • Fearless

Description: IRAM (Indian Radio Audience Measurement) was set up in 2016 to align, design, and operate a single audience measurement system for the Indian radio industry serving both the AIR and licensed commercial radio stations.

IRAM stands for Indian radio audience measurement. It is an independent, professional and dedicated organization measuring radio audiences across India for the benefit of the advertisers, advertising agencies, and radio operators.

IRAM is responsible for setting the research specification, the awarding of the research contracts to third-party suppliers, the overall quality control, management, and delivery of the service. The day to day operations are overseen by the operational staff working under the guidance of chief executive.

It will replace biased in-house surveys and provide true figures of the radio station without fear so station management can make decisions about programming and advertisers can make informed choices.

IRAM is a totally independent organization.

Industries: Internet, Music, Media

Headquarter: N/A

Last Investment: N/A

Last Investment Investors: N/A

Indian Radio Audience Measurement (IRAM) was founded in 2016 and operates as an independent organization dedicated to providing accurate radio audience measurement in India. With a mission to deliver scientifically sound and unbiased audience data, IRAM aims to benefit advertisers, advertising agencies, and radio operators. By replacing biased in-house surveys, IRAM ensures fair and fearless measurement, enabling informed decision-making for program development and advertising strategies. Positioned at the intersection of Internet, Music, and Media industries, IRAM's independent approach and dedicated focus on accurate measurement make it a promising player in India's radio industry.