Ira Media, founded in 2002, is an integrated media agency specializing in marketing. It offers a comprehensive range of services including media strategy, planning & buying, digital media, research, and media modeling. The company prides itself on its ability to constantly evolve, predict, identify, and adapt to the latest trends and technology in media communication and consumer behavior. With a holistic approach, Ira Media emphasizes the importance of integrated strategies, guiding clients from market research to campaign effectiveness measurement. Having conducted media campaigns for over 300 brands in Greece and internationally, Ira Media is the core agency of the IMCG Group, aiming to provide communication solutions that drive brands forward in competitive markets.
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