IPay Tech India is a startup that aims to revolutionize the connection between EMerchants and Shoppers through innovative payment solutions. In India, where cash transactions dominate, especially in online shopping, IPay's entrance into the market addresses a significant challenge for E Merchants. The country's reliance on credit cards for online transactions, with only 18 million active credit cards in circulation, compared to Rs 38,700 Crore via debit cards, creates an opportunity for IPay to bridge this gap. Furthermore, the high rate of abandoned purchases during the payment process, and the substantial reliance on Cash-on-Delivery options, underpin the pressing need for alternative payment methods. Founded in 2012, IPay acknowledges the potential in India's growing Ecommerce industry, forecasted to reach US$34.2 billion in 2015. The startup's focus on addressing the void in the market with its Patent Pending Technology and Process holds promise for a substantial impact. This technology opens the door for individuals unfamiliar with the internet and those without bank accounts to engage in digital purchases, revolutionizing the online shopping experience. Likewise, EMerchants can now rely on alternative payment methods, reducing dependency on Cash On Delivery (COD). IPay's dedication to disrupting the Ecommerce landscape in India positions it as an intriguing prospect for investment. As the startup continues to empower seamless connections between EMerchants and Shoppers, its potential to tap into India's booming Ecommerce market adds to its allure for investors seeking innovative and transformative opportunities within the E-Commerce, Platforms, and Retail sectors.
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