Invisible Homes

Invisible Homes is a real estate startup based in London, founded in 2017. The company positions itself as London's first off-market property platform, offering intelligently matched buyers, without the downsides of traditional portals. The platform allows sellers to avoid negative digital footprints with no Google trace, Date Stamp, or Price Reduction history to any listings. This closed portal approach ensures that listings don't show up in a Google search, providing a discreet environment for off-market property transactions. Invisible Homes' value proposition extends to both buyers and sellers in the real estate market. The platform boasts a strong user base of 50,000 buyers who appreciate the centralised access to off-market opportunities without the stress of engaging with multiple agents. On the seller side, the platform offers the ability to sell more off-market without being restricted to an existing database, as well as the opportunity to relaunch instructions that are no longer receiving enquiries on the open market to a new pool of buyers. With 150 agencies already leveraging its services, Invisible Homes caters to a wide range of real estate opportunities, from development opportunities and blocks of flats to best-in-class real estate, accommodating properties from £280k to £35 million. The platform also extends a compelling offer to agents, inviting them to start a 2-month free trial to experience the benefits firsthand. While the details about the company's headquarter and the last investment remain undisclosed, it is evident that Invisible Homes has carved a niche for itself in the London real estate market, offering a discreet, off-market platform for both buyers and sellers to transact properties without the constraints of traditional portals.