Intowow is a Taipei-based startup founded in 2014 that aims to drive success for global publishers in programmatic advertising. With a team comprising ad tech consultants, data scientists, and software architects, the company provides algorithms, analytics, and expert services to help publishers optimize their programmatic revenue. Intowow emphasizes the significance of publishers in the industry, highlighting the correlation between their well-being and the quality of content and inventory, advertiser satisfaction, and the overall ecosystem health. The company received a Series A investment of $5.00M on 06 April 2017 from AppWorks and has already forged partnerships with over 200 publishers across 20 countries. Intowow's commitment to maximizing programmatic revenue and empowering publishers positions it as a significant player in the advertising, internet, and mobile industries.
