Interceptd is a United States-based startup established in 2018, specializing in ad fraud protection for mobile platforms. The company's slogan, "Interceptd mobile ad fraud. Preserve your data. Protect your ROAS," encapsulates its primary mission.
Interceptd offers a solution aimed at empowering businesses to counter mobile ad fraud effectively. By leveraging their platform, companies can discern the most efficient channels for allocating their resources, safeguard their marketing data, and enhance their app's profitability through improved Return on Ad Spend (ROAS).
The platform's capabilities include the ability to recognize optimal ad channels at a detailed level and ensure the integrity of user databases by thwarting the entry of spurious install data. Additionally, Interceptd enables users to vigilantly monitor their mobile ad campaigns, effectively identifying and eliminating fraudulent or substandard sources, thus optimizing their ad-budget allocation with confidence.
Integral to Interceptd's offering is its capacity to shield marketing data from erroneous assessments and biased analyses by providing transparent, independent insights. This empowers businesses to formulate marketing strategies based on accurate, real-time, and machine learning-backed data.
Through strict filtration measures, Interceptd assists companies in acquiring new users from genuinely incremental sources, ultimately resulting in improved returns on ad-spending. This, combined with the platform's transparency, equips businesses with the means to expand their reach and amplify growth.
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