INITIO Parfums Privés

INITIO Parfums Privés is an E-commerce and Retail company that takes fragrances to a whole new level. Established in 2015 in France, the brand aims to initiate a unique olfactory journey for its customers. Unlike traditional perfumeries, INITIO's fragrances are not solely ingredient-led; the focus is on the effect of the scent rather than the actual smell. The brand's mission is to empower individuals through mystical and powerful scents, influencing mood and behavior to change destiny. The company's slogan, "What if your instincts were inspired by your sense of smell, guiding you towards new adventures?", encapsulates its ethos. With a focus on the science of scent, INITIO seeks to elevate and magnify those who dare to explore its functional fragrances. Currently, there is no public information available about the company's recent investment activities or investors.