Initiative

Initiative is an advertising and digital media startup founded in 1975 with a vision to unlock business growth for ambitious brands globally. The company's slogan, "Initiative unlocks business growth for the world’s most ambitious brands," reflects its commitment to reshaping the industry through the power of media.

Initiative focuses on creating Fame and Flow for brands such as Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile. The company believes in leveraging media to orchestrate a brand’s entire consumer experience, uniting people in culture to build Fame and connecting individuals to their unique journeys to build customer Flow.

Media responsibility is central to Initiative's operations, reflected in its commitment to creating inclusive and diverse media plans that promote brand safety and sustainability. With a workforce of over 6,000 employees across 90+ markets, the company prioritizes an inclusive environment where talent feels seen, heard, and valued, aiming not only to build a better media company but also to contribute to a better media industry and a better world.

Overall, Initiative's longstanding presence in the advertising, digital media, and marketing industries, combined with its focus on media responsibility and commitment to fostering growth for ambitious brands, positions it as a compelling opportunity for venture capitalists seeking to invest in transformative media companies.