Inertia Tours LLC: Inertia Tours is a travel company specializing in college spring break beach and ski vacations, providing all-inclusive packages for airfare, party bus, accommodations, meals, and parties in popular destinations such as South Padre Island, Panama City Beach, and Colorado ski resorts. Founded in 2002, the company was acquired by Verve in 2018.
Verve: Following the acquisition of Inertia Tours, Verve aims to connect 16-28 year olds with aspirational brands and experiences. The company operates in over 20 countries and has partnerships with prominent entities including C3 Presents, Festival Republic, MGM Resorts, Hakkasan, Lollapalooza, and Universal Music Group. Verve integrates with major ticketing providers such as Ticketmaster, Eventbrite, and Front Gate Tickets, solidifying its position as a global platform for youth to discover and engage with their favorite brands and events.
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