In The Style is a fast-growing e-commerce womenswear fashion brand founded in 2013 by entrepreneur Adam Frisby. The brand's mission is to empower its customers to be fearless, confident, and to love themselves for who they are. In The Style differentiates itself in the market by adding around 200 new product lines per week and by championing female empowerment, inclusivity, body positivity, and real beauty. One of the key aspects that sets In The Style apart from its competitors is its innovative influencer collaboration model. The company collaborates with social media influencers and celebrities on a long-term basis to design, develop, and promote collections of clothing and accessories. These collaborations have contributed to the brand's popularity and success. Operating in the E-Commerce, Fashion, and Retail industries, In The Style sells its products in more than 100 countries through its dedicated e-commerce websites, the popular In The Style app, and selected digital retail partners. The company's dedication to redefining 'fast fashion' and empowering women to feel good about themselves has contributed to its success. While the specific information about the last investment and investors is not available at this time, In The Style's rapid growth and innovative approach to fashion make it an attractive potential investment opportunity for venture capitalists seeking exposure to the e-commerce and fashion sectors. With its commitment to empowering women and delivering on-trend fashion, In The Style has the potential to capture a significant market share and generate substantial returns for investors in the future.
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