Impulse Screen Media

Impulse Screen Media (ISM) is a technology company founded in 2013 in Sydney, Australia, specializing in cross screen marketing opportunities for brands. The company made significant strides in its growth journey, including the acquisition of inc Digital Media in 2020, which transformed ISM into a full-service digital agency. Following this, in 2021, ISM merged with the Merchantwise Group to establish itself as a leading brand partnerships agency.

ISM's unique technology platform is designed to capture and extract real-time data from television broadcasts, enabling brands and agencies to optimize digital media buying in real-time. The company's integration with all major Demand Side Platforms (DSPs) facilitates TV synced ads across display, video, social, and mobile. Moreover, ISM offers a Television Analytics solution leveraging its proprietary Automatic Content Recognition (ACR) platform.

The company operates across Australia and Asia and its technology now forms a proprietary platform of the Merchantwise Group. Notably, ISM secured a Series A investment on 01 January 2019.

ISM's alignment with the Merchantwise Group and its innovative technology positions the company to continue driving value in the burgeoning market of cross screen marketing and brand partnerships.