Improvado is an analytics startup that aims to revolutionize marketing reporting and budget decisions. Founded in 2015 and headquartered in the United States, Improvado has recently secured a $22.00M Series A investment from Updata Partners on 12 May 2022. The company's slogan "Accelerate your business growth with marketing data you can finally trust" reflects its mission to provide trustworthy marketing data.
Improvado's platform offers automated marketing reporting, facilitates informed budget decisions, and enhances the return on investment for marketing efforts. The company's focus on streamlining analytics and generating deep revenue insights sets it apart in the Advertising, Analytics, Data Analytics, and Marketing industries.
With a wide reach across 500+ marketing and sales platforms, Improvado provides a comprehensive view of marketing performance. Its end-to-end analytics platform covers data extraction, normalization, and visualization, empowering users to track cross-channel performance, calculate complex metrics like CLV and CAC, attribute revenue to touchpoints, and recreate customer journeys. For those interested, a demo can be scheduled at www.improvado.io.
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