Improvado

Accelerate your business growth with marketing data you can finally trust.

General Information
Company Name
Improvado
Founded Year
2015
Location (Offices)
San Diego, United States +1
Founders / Decision Makers
Number of Employees
112
Industries
Advertising, Analytics, Data Analytics +1
Funding Stage
Series A
Social Media

Improvado - Company Profile

Improvado is an analytics startup that aims to revolutionize marketing reporting and budget decisions. Founded in 2015 and headquartered in the United States, Improvado has recently secured a $22.00M Series A investment from Updata Partners on 12 May 2022. The company's slogan "Accelerate your business growth with marketing data you can finally trust" reflects its mission to provide trustworthy marketing data.

Improvado's platform offers automated marketing reporting, facilitates informed budget decisions, and enhances the return on investment for marketing efforts. The company's focus on streamlining analytics and generating deep revenue insights sets it apart in the Advertising, Analytics, Data Analytics, and Marketing industries.

With a wide reach across 500+ marketing and sales platforms, Improvado provides a comprehensive view of marketing performance. Its end-to-end analytics platform covers data extraction, normalization, and visualization, empowering users to track cross-channel performance, calculate complex metrics like CLV and CAC, attribute revenue to touchpoints, and recreate customer journeys. For those interested, a demo can be scheduled at www.improvado.io.

Taxonomy: Marketing Data, Data Automation, Marketing Analytics, Data Integration, ETL, Data Visualization, Cross-Channel Marketing, Customer Journey Analysis, Revenue Attribution, AI Analytics, Data Transformation, Marketing Reporting, ROI Optimization

Funding Rounds & Investors of Improvado (4)

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Funding Stage Amount No. Investors Investors Date
Series A $22.00M 1 12 May 2022
Seed Round $5.00M 3 11 Apr 2019
Seed Round $3.00M 6 Rajeev Goel, Omar Tawakol +3 24 Apr 2018
Seed Round Unknown - 08 May 2017

Latest News of Improvado

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No recent news or press coverage available for Improvado.

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