Dynamic pricing software — Imprice

Imprice is a SaaS-based pricing automation platform founded in 2019 and headquartered in Italy. The company's slogan, "Dynamic pricing by Imprice | AI price optimization | For eCommerce and brick-and-mortar stores," encapsulates its primary value proposition. Imprice offers AI-powered tools for revenue and gross margin enhancement to both online and offline retailers. The transparent solution allows pricing teams to implement various pricing strategies through a combination of rule-based competitive pricing and AI-driven price optimization, leveraging demand sensing. This empowers retailers to adapt swiftly and effectively to environmental changes such as lockdowns, demand surges, and economic crises, ensuring proper responses even to unpredictable circumstances. As of now, Imprice has not disclosed its latest investment details and participating investors.