iMDS

is a monetization platform powered by shoppers, positioning itself as a trailblazer in the field. The company operates a programmatic ad exchange and SSP, digital media consultancy, and white-glove adops managed services agency. It also serves MVPDs and ISPs, along with Float Left, a premium OTT solutions provider and app development studio. Established in 2021, iMDS has a unique origin story, arising from the amalgamation of Synacor’s SSP and Portal Advertising business segment and Float Left through acquisitions by iMedia Brands, Inc., the parent company of renowned home shopping networks ShopHQ and 1-2-3.tv GmbH, as well as luxury apparel brands Christopher & Banks and J.W. Hulme. In August 2023, iMedia Brands and iMDS were acquired by IV Media, LLC, a subsidiary of SI Capital - owned by billionaire and 5-hour ENERGY Founder, Manoj Bhargava, fostering the creation of a new omnichannel media powerhouse seemingly overnight. Strategically uniting a growing portfolio of leading entertainment, broadcasting, and commerce media brands including Audacy Inc., Cumulus Media, and Bridge Media Networks, IV Media currently owns and operates a premier end-to-end global media ecosystem of content, production, distribution, retail, data, advertising, and technology solutions. With a focus on the Advertising, Retail, and Marketing sectors, iMDS is poised to make substantial waves within the industry.