IDUN Minerals

General Information

Company Name

IDUN Minerals

Founded Year

2011

Location (Offices)

Sweden +1

Founders / Decision Makers

Number of Employees

Industries

Consumer Goods, E-Commerce, Health Care +2

Funding Stage

Social Media

IDUN Minerals - Company Profile

IDUN Minerals is a Stockholm-based beauty brand founded in 2011, with the motto "Your conscious beauty destination." The company is renowned for its high-performance formulas and high-quality results, prioritizing skin protection and care through collaboration with researchers and dermatologists. The brand's commitment to inclusivity is reflected in its wide shade range tailored for all skin types. Moreover, IDUN Minerals is dedicated to sustainability, aiming for 100% vegan products, local production, and environmental impact reduction. Their dedication to quality has been recognized with awards from the Swedish Beauty Awards, the Scandinavian Global Makeup Awards, and accolades from the Swedish Asthma & Allergy Association, alongside the Nordic Swan Ecolabel. With a product line encompassing skincare, haircare, and full makeup, IDUN Minerals stands as a symbol of timeless, clean beauty.

Taxonomy: clean beauty brand, sustainable beauty, high-performance formulas, high-quality results, inclusive assortment, local production focus, 100% vegan products, environmental impact reduction, award-winning products, skincare line, makeup line, haircare line, dermatologist-developed, mineral-infused products, Nordic Swan Ecolabel