Ideally is an on-demand insights and innovation platform that aims to revolutionize the process of testing concepts, ideas, and messages with the target audience. The platform boasts a self-service model, incorporating generative AI to uncover patterns and reveal opportunities, making customer insights more accessible to a wider audience. Founded in 2023 and headquartered in New Zealand, the startup recently secured a significant $2.15M in a Seed Round investment on 09 November 2023, with contributions from Icehouse Ventures and other notable investors. The platform is designed to support innovators in the consumer goods and services sectors, with clients such as Treasury Wines, KiwiBank, Spark, Tegel, Asahi, Southern Cross, and more. Ideally's mission is to be a nurturing ground for ideas, enabling idea people to explore, find opportunities, build confidence, and bring great ideas to life, all at a price point 10x more affordable than conventional methods.
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