Ideal Vitamins is an E-Commerce startup that aims to provide high-quality vitamins and dietary supplements at competitive prices with free shipping. Launched in 2011, the company has positioned itself as a direct online merchant of thousands of nutraceutical products across North America and globally. Ideal Vitamins offers over 150 renowned U.S. brands at significantly lower prices compared to healthcare professionals and other online retailers. The business model emphasizes Free Shipping, Great Prices, and Loyalty Discounts, while ensuring a US-based customer service and a rewards program for earning money back on every purchase. In terms of investment, there is no publicly available information regarding their last investment and the participating investors.
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