ID5.io

ID5.io is a leading next-generation identity solution provider in the digital advertising industry. With a focus on building a neutral and privacy-first universal ID, the company combines addressability and data protection technologies to enhance the efficiency, value, and safety of digital advertising. Launched in 2017, the United Kingdom-based company acts as an identification infrastructure that facilitates efficient user identification across all digital advertising environments.

By enabling publishers to make their audience addressable and better monetize their inventory, ID5.io supports the digital advertising ecosystem. Simultaneously, it empowers advertisers to personalize their messages and measure the impact of their efforts in reaching target audiences. The company emphasizes compliance with data protection regulations and incorporates privacy-by-design encryption technology to respect and enforce people’s data sharing preferences within the advertising value chain.

The latest milestone for ID5.io was a $20.00M Series B investment on 09 April 2024, with participation from notable investors including 360 Capital, Seventure Partners, Progress Ventures, S4S Ventures, AXIO Capital, TransUnion, and AperiamVentures.

With a strong foothold in the Advertising, Information Technology, Internet, and Marketing sectors, ID5.io continues to expand its global client base and aims to revolutionize digital advertising practices.