ICRAVE

ICRAVE is a physical design studio under the umbrella of Journey, specializing in crafting multidimensional experiences for various environments. Established in 2002, the company has a strong legacy of challenging conventions and pushing the boundaries of spatial and experience design for over two decades. Renowned for their transformative work, ICRAVE has notably revolutionized the waiting experience at JFK Airport's Terminal 5 and contributed to the reimagining of cancer care at Memorial Sloan Kettering. In addition, they were entrusted by MSG to design the interior experience of the Sphere, envisioned as the world's most immersive entertainment venue in Las Vegas.

ICRAVE is an integral part of Journey’s Experience Stack, which harnesses expertise from physical, lighting, live & immersive, and emerging technology studios to create multidimensional experiences that transcend traditional consumption. Committed to delivering meaningful and original work, ICRAVE's integration within Journey propels partners into new realms of growth and fosters interactions that are not simply consumed, but lived and felt through every dimension of human interaction.

Specializing in the Design and Real Estate sectors, ICRAVE continues to make impactful strides in the physical design space. Despite the absence of recent investment information, the company's track record and innovative approach position it favorably for potential venture capital partnerships seeking to support groundbreaking experiences in the built environment.