Ibbaka

Ibbaka is a B2B SaaS focused Customer Value Management (CVM) platform, providing solutions for companies seeking to effectively communicate value, price smarter, and accelerate growth. Founded in 2020 and headquartered in Canada, their platform integrates a comprehensive set of tools and consulting services to assist organizations in quantifying, communicating, and capturing value throughout the customer lifecycle.

Their platform acts as a centralized hub for managing value models, pricing strategies, and customer insights, replacing disconnected spreadsheets with an integrated system for consistency across teams. Key features include a Value Model Engine to develop configurable value models, a Pricing Engine for creating pricing models connected to value metrics, and a Value Pricing Dashboard for real-time monitoring of value delivery and pricing performance.

In addition to their platform, Ibbaka offers consulting services that address critical business challenges such as increasing average contract values, improving net revenue retention, and optimizing pricing strategies. They also conduct research on trends like AI monetization and SaaS benchmarks to inform pricing innovation and provide data-driven recommendations.

Their last Seed Round investment was received on 01 January 2020 from WUTIF, E-Fund. By integrating their platform, consulting expertise, and research efforts, Ibbaka aims to empower companies to make informed strategic decisions, enhance customer relationships, and drive sustainable growth in the competitive SaaS landscape.