IAB

IAB is an influential player in the digital economy, empowering media and marketing industries. Established in 1996 and headquartered in New York City, the Interactive Advertising Bureau boasts a membership of over 700 leading media companies, brands, agencies, and technology firms. It is dedicated to developing technical standards and solutions through its affiliation with the IAB Tech Lab. The trade group conducts essential research on interactive advertising while advocating for its members' interests in the public policy arena in Washington, D.C. Furthermore, the organization focuses on professional development and promoting workforce diversity. By providing critical education on digital marketing, IAB reinforces the significance of this sector to the broader business community. As of now, there is no publicly available information on IAB's last investment and the involved investors.