i-LAPS Ltd

i-LAPS Ltd is a UK-based startup that aims to transform sports performance analysis through real-time analytics and insights. Leveraging machine learning, neural networks, and other analytical methods, i-LAPS helps athletes perfect their efficiency and increase their performance, power, endurance, and enjoyment.

The company launched at the Founder Institute and offers a solution that turns smartphones into intelligent telemetry devices. Utilizing a proprietary Smart Hub, sensor data is collected and transferred to the cloud in real-time, where statistical and AI-powered analysis results provide athletes with immediate feedback.

i-LAPS enables users to set goals and receive short, tweet-sized practice suggestions, with real-time feedback on performance compared to the selected goal. Additionally, the platform allows for coach entries using voice-to-text and voice commands through the app.

The startup's offerings aim to help users reach peak performance, providing coaching at a fraction of the cost and offering insights to identify and correct wrong behaviors. Structured workouts, experience metrics, and opportunities to compete live or on-demand are also part of the platform's features.

Founded in 2016 and operating in the hardware industry, i-LAPS secured its last investment in the form of a Seed Round on 03 April 2019.