Hyre

Hyre, a car sharing startup with the slogan "Download. Unlock. Drive.," was founded in 2017. The company, a joint venture between Møller Mobility Group and Hyre Management, saw its first platform iteration in 2018. With MMG as the largest shareholder, Hyre has become the largest car sharing company in the Nordics, boasting a fleet of over 2,000 shared cars. The company's focus on a quick and seamless customer journey is evident in its app, which allows users to book, unlock, and settle car rentals without queuing, with toll, fuel, and rental prices being automatically calculated in real-time. Hyre prides itself on ensuring the availability of vehicles within a 5-minute reach, all owned and operated by the company to maintain control over the customer journey and offer modern cars at competitive prices. Hyre's vision aligns with a future of shared, self-driving electric cars. Acknowledging the shift in the automotive landscape, the company emphasizes the increasing connection of cars to the internet, the transition to electric vehicles, and the eventual emergence of self-driven cars. It also recognizes the changing demographics, with the car's diminishing importance as a status symbol, particularly among the younger generation. Moreover, with sustainability becoming a mandatory consideration, Hyre aims to address the lack of sustainable transportation options, especially in densely populated urban areas. In conclusion, Hyre's commitment to revolutionizing the car rental experience, coupled with its forward-looking approach towards the future of mobility, positions it as a compelling player in the realms of information technology, platforms, real estate, and transportation.