Hydro-Turf

Hydro-Turf is a well-established company specializing in performance traction products for watercraft and other recreational vehicles. Founded in 1990 as Jet Strip and rebranded as Hydro-Turf in 1990, the company has garnered a commendable reputation in the industry over the past three decades. Recently acquired by marine and powersports entrepreneur Greg Pickren in 2020, the company has relocated to a larger manufacturing facility in Clearwater, Florida. Under the leadership of Greg Pickren, Hydro-Turf is poised for further expansion and innovation. Mr. Pickren’s vast experience and success with companies like Marine Mat, SEI Marine Products, and Watercraft Superstore$70 million, the acquisition marks a significant milestone for Hydro-Turf's growth trajectory. With a rich history of serving both the race industry and recreational riders, Hydro-Turf has garnered industry accolades and was honored with the Yamaha Motor Corp. Supplier Excellence Award in 2017. The company's commitment to premium U.S.-based manufacturing and high-quality materials has solidified its position as a leader in the performance traction industry. In recent years, Hydro-Turf has expanded its customer base to include standup paddle boarders and launched HT Moto in 2008 to cater to on- and off-road motorcycles. The company’s products are highly regarded, and it has earned a strong reputation, as referenced by The Watercraft Journal. Overall, Hydro-Turf's acquisition by Greg Pickren and the subsequent relocation and consolidation of resources bode well for the company's future growth and innovation within the performance traction industry.