Hummingbirds

Hummingbirds is a SaaS startup founded in 2022, specializing in connecting brands with hyperlocal content creators, or "hummingbirds," to drive awareness and sales. The platform operates in 20 cities and continues to expand. Its unique approach focuses on leveraging word-of-mouth marketing in a city-specific manner, utilizing a perk-based platform and a matchmaking process to ensure authentic brand resonance with relevant creators. The company primarily comprises millennial women, recognized not only as content creators but also as trusted friends and neighbors with substantial buying power and localized influence. The $5.40M Seed Round investment on 30 October 2024 was supported by several notable investors, including M25, Allos Ventures, Next Level Ventures, Homegrown Capital, Ground Game Ventures, InnoVenture Iowa, and ISA Ventures. With a unique market positioning and an innovative business model, Hummingbirds shows promise in capitalizing on the growing demand for localized influencer marketing.