The platform allows users to start live streaming from their smartphones anytime, anywhere without the need for professional equipment. By breaking geographical and time constraints, 花椒直播Huajiao Live integrates various lifestyles, enhancing the interactive and contextual nature of information communication.
In the most recent funding round, the company secured a CNY30.00M Series C investment on 22 June 2018 from investors such as Shou Jin Lianhe, Qihoo 360 Technology, and Jinhua Duanxuan. While it operates in a competitive environment, 花椒直播Huajiao Live has the potential to further differentiate itself and capture market share in the flourishing live streaming industry in China.