HOUSE OF NICHE DMCC is a company dedicated to building and developing niche brands in the Middle East. With a focus on distribution to a distinctive group of male and female consumers, the company strategically chooses marketing tools that best serve the category. Founded in 2013 and headquartered in the United Arab Emirates, HOUSE OF NICHE specializes in the search, nurturing, and close management of niche brands and retail concepts in the Middle East and Central Asian Market. The company prides itself on understanding the unique nature of niche brands and tailoring requirements and solutions accordingly. With a progressive attitude towards new concepts, HOUSE OF NICHE delivers a practical strategy and business model for retail operations, aiming to provide an inspiring and memorable retail experience for the end consumer.
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