House of Brands

House of Brands is a Pan-European distribution partner for bike, sports, electronics, and e-mobility brands. The company, founded in 1980 in Germany, serves as a valuable distribution partner for bike brands throughout their life cycle. By securing retail market access, they effectively boost brands' sales and revenues through customized services and support. Their success is built on developing winning go-to-market strategies that align with each brand's ethos, leveraging a proven retail partnership, a vast dealer network, and relevant online channels. As of now, there is no public information available on their last investment or the involved investors.