Hotmilk Lingerie

Hotmilk Lingerie is a New Zealand-based startup that specializes in fashion-forward maternity and nursing lingerie. With over 15 years of expertise in this niche, the company has positioned itself as an expert in designing pieces for motherhood. Hotmilk's omnichannel strategy has been pivotal to its growth, allowing it to adapt and scale different areas of the business in response to global events. The product range consists of over 50 products, including nursing and maternity lingerie, activewear, nursing pads, pump bras, sleepwear, and leakproof items. One of Hotmilk's standout features is its commitment to inclusivity, with band sizes ranging from 30 to 42 bands and experience in fitting up to a J cup. The company's ethos revolves around enhancing the motherhood journey for women, prioritizing empowerment and confidence. Moreover, Hotmilk emphasizes social, ethical, and environmental responsibility in its operations. It collaborates with factories that adhere to fair trade practices and minimize waste during manufacturing. Additionally, it utilizes compostable courier bags, reducing plastic by eliminating plastic hangers and polybags on over 100,000 items annually. The lingerie brand's emphasis on quality is evident through its use of premium products and materials, ensuring comfort and support for mothers. Hotmilk's commitment extends beyond its customer base, as it collaborates with various charities, including Women’s Refuge and Breast Cancer New Zealand, distributing lingerie to those in need. In summary, Hotmilk Lingerie, founded in 2006, operates within the E-Commerce, Retail, CRM, and Sales industries, presenting a strong proposition with its expertise in maternity and nursing wear, commitment to inclusivity and social responsibility, and its focus on quality and customer empowerment.