Home Decorators Collection

Home Decorators Collection has been a direct seller of rugs, furniture, and home décor for over 20 years. Originally a catalog business, the independent privately held company was acquired by The Home Depot in 2006 with six retail stores and a website in addition to the catalog. In 2015, Home Decorators Collection closed its stores to focus on its online business and private branded products available at The Home Depot. In 2017, Home Decorators Collection officially merged under The Home Depot as a private brand of rugs, furniture, and home décor sold exclusively at HomeDepot.com and in The Home Depot stores.

Home Decorators Collection has a successful track record in the home décor market with its direct-to-consumer approach. Its acquisition by The Home Depot in 2006 further strengthened its position and allowed for a strategic shift towards a digital-first business model. The focus on private branded products and online sales showcased the company’s adaptability to changing consumer preferences and retail trends.

For venture capitalists considering potential investments, Home Decorators Collection presents an opportunity to tap into the thriving home décor sector through a reputable and established brand. The company's alignment with The Home Depot provides a significant advantage in terms of market access and distribution channels, offering potential for growth and expansion within a well-established retail ecosystem.