Holibob

Holibob is an e-commerce engine for experiences, focused on simplifying the access, organization, and marketing of exceptional things to do. Founded in 2019 and headquartered in the United Kingdom, their core aim is to deepen customer relationships and build new, sustainable lines of business for partners by delivering personalized recommendations for instantly bookable experiences. In the highly fragmented tours and experiences market, travel brands have a real need for innovative travel technology partners that they can trust and rely on, and Holibob aims to fill this gap. Their platform enables travel partners to access an incremental revenue stream while enhancing their customers' experience through curated and personalized content, generating deep brand experiences. The company recently received a Series A investment on 11 June 2024, with Guinness Ventures as the lead investor, signaling confidence from the investment community in Holibob's potential to disrupt the travel and experiences marketplace.