Hidealoo, founded in 2019 in the United Kingdom, has developed a pioneering solution for space optimization in bathrooms and tight living areas. The company's flagship product, Hidealoo, is a foldaway toilet frame designed to maximize space and utility, making it suitable for various settings such as homes, hotels, and other living or travel spaces. This innovative mechanism allows for discreet installation in non-bathroom spaces like cupboards, wardrobes, and walls, offering a flexible approach to toilet placement. The company has recently secured a notable £160.00K Seed Round investment from the British Design Fund on 21 February 2023, indicating confidence in the potential of their product and business model. Hidealoo's patent-pending design, precision engineering, and adherence to British Standards for water pressure and load, demonstrate the company's commitment to quality and longevity. Furthermore, the technical specifications of Hidealoo, with the ability to withstand up to 400kg and endure over 250,000 opens and closes, showcase the product's robustness. The ease of installation, compatibility with standard fixtures, and the potential to be installed by both DIY enthusiasts and professional plumbers reinforce its market appeal. Hidealoo's value proposition extends to architects, interior designers, space designers, builders, and plumbers, offering a versatile solution to utilize space more efficiently and innovatively. With a unique product and promising investment backing, Hidealoo is well-positioned to capitalize on the growing demand for innovative space-saving solutions in the market.