Heroes is an E-commerce, Internet, and Marketplaces startup headquartered in the United Kingdom. Founded in 2020, the company's slogan "Heroes buys, operates, and scales baby consumer brands" encapsulates its mission to improve the lives of families worldwide. The company focuses on acquiring and expanding baby consumer brands with excellent customer reviews and a track record of topping bestseller lists in high-growth niches. Notably, Heroes recently secured a significant $57.00M Series A investment on 25 February 2022, with prominent investors including 360 Capital, Fuel Ventures, Proof VC, DIP Capital, HOF Capital, Upper90, and Sprint Vc. The company's operational excellence and customer-centric approach position it to make a meaningful impact on the global baby consumer market.