HelperChoice

HelperChoice is an internet startup established in 2012, which seeks to disrupt the migrant domestic helper recruitment industry. It aims to eliminate placement fees and combat human trafficking for forced labor. The platform has gained recognition from esteemed organizations such as the International Labour Organisation. Migrant domestic workers have historically faced exploitation, primarily due to unethical practices of employment agencies, including the imposition of illegal and exorbitant placement fees. HelperChoice strives to empower foreign domestic workers by providing them with a free online platform to secure jobs, resulting in over 50,000 successful recruitments. The company estimates that it has prevented more than 60 million euros worth of illegal placement fees. HelperChoice is licensed as an Employment Agency in Hong Kong and operates as a job board platform in other countries. By leveraging its online platform, the company aims to enhance the living and working conditions of foreign domestic workers, while also enabling millions of them to access employment opportunities without incurring fees. The ultimate goal is to drive out unethical recruitment agencies from the industry. With a focus on social impact, HelperChoice's innovative approach is not only transforming the recruitment process for migrant domestic workers but also addressing critical issues of exploitation and human trafficking within the industry.